Where revenue actually leaks.
Eight leaks, one for each area the Revenue Audit covers. Every one of them is ordinary: the systems all work, nobody made a mistake, and the money goes missing anyway.
These are leak patterns, not customer stories. RiOS is in build and the audits are running now, so we are not going to dress up an example as someone else's result. Two products deal with these. The Revenue Audit finds which of them are yours and prices each one, once. RiOS is a separate product that keeps watching for them and runs the fix.
Put a number on your own leakage- BillingReads: CRM, billing
Deals marked won that never turn into an invoice.
What it looks like- The CRM says closed-won, billing has no record of it
- Sales and finance quote different numbers in the same meeting
- Nobody can say which of the two is right without a manual export
How RiOS finds itRiOS matches every closed-won deal against the billing system, every night, and flags the ones with no invoice behind them.
What it costsA 1% gap between what you sell and what you bill is 1% of revenue, every year, compounding quietly. On €5M that is €50k.
See the moduleWhat happens nextAn automation reconciles the two systems nightly and raises the mismatches as tasks with an owner, instead of waiting for someone to notice at year end.
- PipelineReads: CRM, mail, calendar
Deals that stall and quietly die of old age.
What it looks like- Your pipeline number looks healthy and the forecast keeps missing
- Deals sit in the same stage far past your normal cycle
- Nobody closes them as lost, so they stay in the total
How RiOS finds itRiOS knows your actual sales cycle and flags any deal that has stopped moving relative to it, instead of using a rule of thumb someone typed in once.
What it costsEvery stalled deal is money you already spent acquiring. At a €25k average deal, ten forgotten deals is €250k that never lands.
See the moduleWhat happens nextA playbook chases the deal, pings the owner and books the follow-up. Whatever still does not move gets closed honestly, so the forecast means something again.
- MarketingReads: Ad platforms, analytics, billing
Ad spend that costs more than the customers it brings in.
What it looks like- Campaign reports look fine because they stop at cost per lead
- Nobody has joined ad spend to what those customers actually paid
- Underperforming ad sets keep running because nothing flags them
How RiOS finds itRiOS follows the spend all the way through to billed revenue per campaign, so an ad set that costs more than it returns shows up as a number, not a hunch.
What it costs€5k a month on ad sets that return less than they cost is €60k a year, and it does not show up anywhere as a loss.
See the moduleWhat happens nextRiOS proposes pausing the ad sets below break-even and shows what that frees up. You approve, it runs, and it keeps watching the rest.
- PricingReads: CRM, billing
Discounts that nobody approved and prices that never moved.
What it looks like- The same product goes out at three different prices
- Discounts get given to close the quarter and are never taken back
- Your list price has not changed while your costs have
How RiOS finds itRiOS compares what every customer actually pays against your list price and against each other, and shows the spread.
What it costsAn average discount that is 3 points deeper than you think is 3% of revenue. On €5M, €150k a year.
See the moduleWhat happens nextYou get the list of accounts furthest below list, ranked by what closing the gap is worth, and a proposal per account.
- RetentionReads: Billing, support, CRM
Customers who stop before anyone notices they have gone.
What it looks like- Usage or orders fall off weeks before the cancellation arrives
- The first anyone hears of it is the notice period
- The account manager had no reason to look
How RiOS finds itRiOS watches the ordinary signals of a customer slipping away, across billing, support and usage, and raises them while there is still time to act.
What it costsLosing five customers a year at €40k each is €200k of revenue you had already won.
See the moduleWhat happens nextThe account is flagged with the evidence behind it, the owner gets the task, and the retention playbook runs before the notice period, not after.
- SupportReads: Support, CRM, billing
Slow first responses that turn into lost renewals.
What it looks like- Support hits its SLA on average and misses it on your biggest accounts
- Response time is reported separately from revenue, so nobody joins them
- The churn shows up two quarters later and gets blamed on price
How RiOS finds itRiOS joins ticket response times to account value and renewal dates, so a slow queue on a large account reads as a revenue risk, not a support metric.
What it costsOne enterprise account lost to a support experience is the whole contract, plus whatever it costs to replace it.
See the moduleWhat happens nextA triage agent routes tickets from high-value accounts first, and the account owner sees the risk while the renewal is still months away.
- ConversionReads: Billing, CRM, product
Customers ready to buy more, and nobody asked.
What it looks like- Accounts have clearly outgrown what they are paying for
- Expansion happens when a customer asks, not when you spot it
- No list exists of who is ready, so it never gets worked
How RiOS finds itRiOS compares every account against the ones that did expand and flags the ones showing the same pattern, with the expected value on each.
What it costsTwenty accounts ready to move up a tier at €500 a month is €120k a year sitting there unasked.
See the moduleWhat happens nextThe ranked list lands as tasks with the evidence attached, and the expansion sequence starts in your CRM once you approve it.
- Data qualityReads: Every connected system
Duplicate and stale records that quietly break every count.
What it looks like- Two teams report different numbers for the same month
- The same company exists three times under slightly different names
- Reports get rebuilt by hand before every board meeting
How RiOS finds itRiOS reads the systems together instead of one at a time, so duplicates, orphaned records and fields that contradict each other surface as findings with a euro amount attached.
What it costsBad data does not cost you directly, it costs you every decision made on top of it, and the leaks above are all found by joining data that has to be right.
See the moduleWhat happens nextA hygiene sweep merges the duplicates and fills the gaps, and the dashboards stop disagreeing with each other.
Which of these eight are costing you?
The free Revenue Scan gives you a first read in a few minutes. The Revenue Audit goes through all eight areas with you and prices every finding.